Vinistra

The “Vinistra” Association of Winegrowers and Winemakers of Istria is a non-profit organization and the oldest wine association in Croatia, bringing together more than 120 members. Through exhibitions, tastings, and promotional activities, it represents Istrian wines and winemakers while fostering wine culture and quality standards in the region. Our task was to modernize the visual identity and adapt it to a contemporary graphic expression. At the same time, we needed to clearly differentiate the Association from the event of the same name, while preserving the visual connection between the two.

The rebranding retained the core idea of the grape cluster, reinterpreting it in a contemporary way. Instead of fingerprints, circles of varying sizes appear, symbolizing the diversity of winemakers who, though different in scale, together form a connected community much like a grape cluster itself. Two visually aligned logos were developed, one for the Association and the other for the event, resulting in a clearer and more consistent communication of the identity. Sharing common visual elements, the two logos naturally coexist across different applications without visual conflict. Their distinction lies in the interpretation of the grape motif: in the event logo, the circles are connected by a branch forming the grape cluster itself, while in the Association logo, the same element takes the shape of a roof, a symbol of protection, unity, and the idea of bringing winemakers together “under one roof". The visual identity was developed as a comprehensive system, spanning from basic printed materials to promotional, spatial, and retail applications.