Valamar: Perfect experience creator

Who?
Valamar
When?
May 2017
What?
Branding
THE TASK

Valamar Riviera d.d. is the largest tourism company in Croatia, managing hotels, resorts, and campsites across the country’s leading Adriatic destinations, with the capacity to accommodate around 58,000 guests per day. For their Perfect Experience Creator service, which offers guests personalized experiences and activities throughout their stay, we developed a promotional concept that also serves as a warm welcome to Valamar visitors.

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THE CONCEPT

This door hanger goes beyond its conventional function, serving as both a welcoming gesture and a promotional tool for a new Valamar service. Its shape is inspired by the Valamar logo, with the recognizable pointer becoming the product’s key visual element. In addition to welcoming guests and introducing the new service, it can be easily transformed into a postcard that guests can send to their loved ones. In this way, the brand’s message extends beyond the hotel environment, while its distinctive shape allows the postcard to be hung on the recipient’s door, creating a unique experience for both sender and recipient.

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